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CULTURAL DYNAMIC VALUES SPACE –
THE VALUE MODES MODEL

 

CDSM and Chris Rose

 

The Cultural Dynamic Values Space draws on Maslow’s work of the Psychological
Theory of Motivation. It explains that there are three value groups and that we
all naturally belong in one of them. That group is determined by our
subconscious thinking about what ‘feels right’ to us. Different groups have
different ‘rights’. Sometimes we can put aside our values in order to get
something done or to fit in, but this means we are not fully present and engaged.

Understanding the group that someone is in helps you to communicate and
persuade them into action in ways that appeal to their values.

Settlers:

Like tradition and doing things the way they’ve always been done.

 

Prospectors:

Like to feel important and influential and one step ahead of the
game.

 

Pioneers:

Value creativity and being fulfilled. They want to live better and do
things better.

Further Resources

Taken from the book ‘What Makes People Tick: The Three Hidden Worlds of Settlers Prospectors and Pioneers’, Chris Rose from Campaign Strategy explores some guidelines For communicating with Settlers, Prospectors and Pioneers, view it here.

Cultural Dynamics Values Space

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